Brand Consistency Across Marketing and Sales Assets
Embedding brand controls in creation tools works better than hoping people remember guidelines.
Rafael Tung
Encode specific rules so any team member can apply them without design expertise.
Embedding brand controls in creation tools works better than hoping people remember guidelines.
A strong brief prevents AI from amplifying the wrong problem downstream.
Settle logo placement and IP ownership before production starts, not during design reviews.
A design system that lives in tools people actually use beats a guideline nobody will follow.