Design Handoff Problems Between Designers and Non-Designers
Shared understanding matters more than better documentation.
Camille Ostrowski
Staff Writer, Social & Brand Content
Camille Ostrowski
Camille cut her teeth producing social creative for direct-to-consumer brands during the peak of the Instagram era and has since chronicled how platform shifts and AI generation tools are rewriting the rules of on-brand asset production. She is especially focused on the constraints and opportunities facing small creative teams.
3 stories
Building a Brand Kit for a Growing Startup
Encode specific rules before building assets to prevent brand drift as your team scales.
Camille Ostrowski
Co-Branding Assets for Partnerships and Co-Marketing
Settle logo placement and IP ownership before production starts, not during design reviews.
Camille Ostrowski